Links for tag 'social media'

Nielsen Online research in recent months revealed that Twitter's retention rate of users coming back the month after joining was a low 40%. This means 60% of Twitter subscribers do not return in month 2.

40% looks especially low compared to the 70% retention rate of fellow social media website Facebook.

However what numbers cannot measure is the power of Twitter for business, the power of Twitter for organisations and the power of Twitter for individuals.

The Nielsen Company has release statistics tracking Global Web Traffic to Social Networking Websites, like Twitter and Facebook, and found that Australians spend more time per user on Social Media sites.

The Nielsen report reads:

Australia led in average time per person spent, with the average Australian spending nearly 7 hours on social media sites in December. The United States and the United Kingdom came in a close second and third, with 6 hours and 9 minutes and 6 hours and 8 minutes, respectively.

This report also revealed that the continuing rise of Twitter and Facebook lead to an 82% increase in global usage of social media websites in December 2009!

Google calls its new Google Buzz "...a new way to share updates, photos, videos, and more right in Gmail".

Google Buzz allows social media users to collaborate social media profiles and social media uses into their email inbox, meaning within that one location, they can communicate in all their favourite ways.

I often tell me entrepreneur clients that a good web idea is a quicker and easier way to wealth than any other source - even winning the lottery. Let's take YouTube as a case in point.

YouTube turned 5 on Valentine's Day 2010. That's right... only 5!

The video upload and sharing website has 1 billion views of its videos EVERY SINGLE DAY, and it is only 5 years old!

Facebook, one of the great innovators of the modern social web, has delivered website owners the ability to personalise their websites inexpensively thanks to Facebook Open Graph.

With Facebook Connect, websites were able to easily allow Facebook users (over 400million at last count) to log in using their Facebook identities to comment on blogs, buy products, etc.

Open Graph takes this profile sharing by Facebook to a new and unprecedented level.

With the launch of Facebook Open Graph website personalisation, and the public war between Apple and Adobe regarding Apple\'s refusal to support Flash in their devices, mashable.com CEO Pete Cashmore - an authority on the open web - spoke to a US news program.
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