The Nielsen Company has release statistics tracking Global Web Traffic to Social Networking Websites, like Twitter and Facebook, and found that Australians spend more time per user on Social Media sites.

The Nielsen report reads:

Australia led in average time per person spent, with the average Australian spending nearly 7 hours on social media sites in December. The United States and the United Kingdom came in a close second and third, with 6 hours and 9 minutes and 6 hours and 8 minutes, respectively.

This report also revealed that the continuing rise of Twitter and Facebook lead to an 82% increase in global usage of social media websites in December 2009!

While in New York on a business mixed with pleasure (Happy Anniversary wifey) trip earlier this month, I learned at a web business conference that Pepsi Co. has decided against advertising during the much-hyped Superbowl for the first time in memory.

Instead, Pepsi Co. will devote the entire sums spent on that usually-massive television campaign to a Social Media advertising campaign promoting their beverages to live users of the web.

It is hardly surprising considering the staggering findings of this Nielsen report.

I fully expect Australian companies to take note of the numbers above and do similarly in coming months.

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