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Posted by Haig Kayserian | Thursday, July 30, 2009 | Comments [4]

I have long been a critic of Microsoft and Yahoo in the field of 'online search'. Google monsters both in this market, yet the duo have never managed to resolve their boardroom differences to do the logical and combine forces to take the giant of search on as a more serious challenger.

Well eureka! The deal is finally done. Yahoo will use Microsoft's new search engine Bing on all its websites, and in return Microsoft will hand over the management of all premium search advertisers to Yahoo.

After all this time, it took no cash. Just an exchange of resources that will see their global market share climb to about 30%. Google has 65%.

In Australia, the Yahoo/Microsoft partnership will not even reach 8% on current estimates, as Google controls 92%. But it is a start!

I have long been a critic of Microsoft and Yahoo in the field of 'online search'. Google monsters both in this market, yet the duo have never managed to resolve their boardroom differences to do the logical and combine forces to take the giant of search on as a more serious challenger.

Well eureka! The deal is finally done. Yahoo will use Microsoft's new search engine Bing on all its websites, and in return Microsoft will hand over the management of all premium search advertisers to Yahoo.

After all this time, it took no cash. Just an exchange of resources that will see their global market share climb to about 30%. Google has 65%.

In Australia, the Yahoo/Microsoft partnership will not even reach 8% on current estimates, as Google controls 92%. But it is a start!


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Haig Kayserian
Aug 12, 2009
#1

Good point re Wave lara c.

lara c
Aug 12, 2009
#2

I also agree with chris p on this. Honestly, Yahoo and MS need to give up on search or they will lose in what they are actually good at. We are already seeing them do this. While Google keeps them busy bitching about search, it has developed Wave - a solutions that will smash Outlook and potentially rid PCs of Office completely in the long term.

IE Hater
Aug 12, 2009
#3

Agree with Chris P!

chris p
Aug 12, 2009
#4

This cannot be serious. Haig, your title that Yahoo and Microsoft 'get serious' is fundamentally wrong. These guys are simply grabbing at straws in an attempt to come up with something decent, and they fail each time.


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