The 'Chk Chk Boom' story is about a girl, Clare Werbeloff delivering an entertaining report at the scene of a crime in Sydney's Kings Cross. Unfortunately, she later revealed she was actually lying, but the power of the web and video sharing means over 1million people had viewed the report before she took back the story.
The following video has since made it to all television news bulletins and current affairs programs in Australia:
It is reported T-shirts and mugs have been made in Werbeloff's honour.


















Yes Joel. Very true that it is interesting. I always wonder if social media website creators ever...
Haig, very interesting about Pepsi. Wow!
...I definitely contribute to this; using social media enough for 4 normal people!
...one of the dumbest ever presentations i have ever seen.
...don't like it.
...Very interesting development ctually. Loic Le Meur, founder and CEO of Seesmic (social media apps...
Hi Grey, interesting point. Let's not forget that Commerce Search minimum spend is US$50K pe...