The latest comments from Google CEO Eric Schmidt suggest a 'partnership' of sorts, if not a complete takeover, is on the cards with micro-blogging website Twitter.

Twitter has experienced 1000+% growth every month this year, and although its retention rate has been a debate worth having by some (see Nielsen Report criticism and VentureBeat's Jesse Farmer's reply), Google obviously sees enough value in it to engage in talks with the company which is the biggest thing on the social media scene since Facebook.

The UK Telegraph quotes Schmidt commenting on rumoured takeover talks: "We do not have to buy everyone to work with them."

Working with them they are. Google and Twitter have met, while personnel at Google have openly expressed admiration about Twitter's search engine - which is like Google in real-time, indexing people's live tweets!

The UK Telegraph report suggests Google may be looking at a way to index Twitter feeds in order to not re-invent the wheel. It also suggests Google Co-Founder Larry Page wants to look at ways to make real-time searches available via the global market-leading search engine.

Google has already made changes to their search results output in recent months by introducing Google Universal Search. Universal search basically means when you search for something, the results will bring up the usual results, as well as related Video results, News results, Blog results, Image results, etc.

Google universal search allows the search results to be more dynamic.

Judging by Google's motivation behind the universal search (making search more dynamic), an incorporation of Twitter seems 'sensical'.

Incorporating Twitter somehow will make results even more dynamic.

Watch this space...

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