Haig Kayserian

All entries by Haig Kayserian

31 July 2010

PM Julia Gillard goes tech for Federal Election

Australian Prime Minister Julia Gillard launched the Google Student Voice initiative from the internet giant's Pyrmont offices, while also taking the opportunity to announce the Australian Labor Party's 'political social network', Labor Connect.

The first video below is Gillard's announcement, while the second is a typical Google introductory video to its new initiative.

30 June 2010

Latika Bourke: Journalist uses Twitter to career significance

Latika Bourke was an up-and-coming journalist in the Canberra press gallery until her combination of youthful energy and knowledge of micro-blogging via Twitter made her lead the nation's coverage of the Liberal Leadership spill in late 2009.

Bourke was a mad Tweeter prior to the spill which saw Tony Abbott win the Australian Opposition leadership battle against incumbent Malcolm Turnbull and fellow challenger Joe Hockey.

Her tweeting took career significance on that day.

Bourke was one of a few Canberra journos that I highlighted in a tweet at the time as "ones to follow" if you want to know what's the latest with regards to the spill.

Her efforts helped the hashtag #spill attract global significance as it rose to "trending topic" status on Twitter.

And Bourke picked up a large chunk of new followers who knew she was the one to follow for the latest on this, and future stories, coming out of Canberra.

Bourke's efforts in using Twitter was described as "pioneering" as she received the Walkley Award for Young Australian Journalist of the Year.

Her video interview is below and you can follow her on Twitter @latikambourke.

2010 Young Australian Journalist of the Year - Latika Bourke from Walkley Foundation on Vimeo.

29 June 2010

How to make money online discussed on Channel 7

On Monday 28 June, I appeared on Channel 7's The Morning Show with Larry Emdur and Kylie Gillies to discuss HOW TO MAKE MONEY ONLINE.

CLICK HERE TO WATCH

On the show, which is Australia's highest-rating morning television program, I revealed that online businesses can be very rewarding but they do require effective planning like any traditional business.

With web businesses, you need a web business strategy that derives from groundwork research you do to identify your target audience, find out how your competitors are attracting them to their website, and plan how you will do it better.

You also need to align yourself with a good web designer, who isn't just going to design you a website that looks good, rather a web designer who understands the web from a business viewpoint.

This will ensure your online business website is designed to give you the best possible opportunity to succeed - to the standards Google expects and with common traits that traditionally attract maximum return on investment (ROI).

Ideally, your website designer will equip your online business with a Content Management System. At KAYWEB, we save clients thousands of dollars per year by allowing them to update their website themselves, with no technical knowledge required at all, using KAYWEB CMS.

Once your website is built and your content is in, you need to market your online business so people attend.

The Morning Show hosts Larry Emdur and Kylie Gillies were also interested in the need to integrate social media in an online business marketing campaign, the common mistakes people make in online business, and the defining traits of successful internet entrepreneurs.