Bing fails to dent Google's Australian market share

Microsoft's search engine offering Bing, despite heavy advertising campaigns locally and overseas, has failed to woo Australian searchers. Google searches accounted for over 87% of total Australian searches during February, with Bing registering a measly 4%.

Internet businesses need to take notice of this and continue to spend the vast majority of their search engine optimisation (SEO) energy and funds with Google; still Australia's outright search engine giant.