Other speakers will naturally try and do their best to plug themselves, while providing some worthwhile information to the CEOs, Marketing Chiefs, etc who are attending to get their annual dosage of what's the best way to get traction online.

Last year was all about Social Media Optimisation - focus on blogs, Facebook, LinkedIn, etc - while speakers also covered search, and how search engine optimisation had changed in 2007-08.

This year - 2009 - will also look at search in an even newer light. The conference should also be rich on mobile innovations, including using iPhone or Blackberry applications to promote, mobile search, etc.

I also believe Twitter has made the biggest wave on the social media scene over the last 12 months, and will be covered at length.

I am looking forward to attending with KayWeb Business Analyst Mark Simon - it will be his first time at the Conference.